diff --git a/ops_bot/aws.py b/ops_bot/aws.py
index 2ec7b9e..363aa66 100644
--- a/ops_bot/aws.py
+++ b/ops_bot/aws.py
@@ -1,3 +1,5 @@
+import json
+import logging
 from typing import Any, Tuple
 
 from ops_bot.common import urgency_color
@@ -22,11 +24,33 @@ def handle_notification(payload: Any) -> Tuple[str, str]:
     return plain, formatted
 
 
+def handle_json_notification(payload: Any, body: Any) -> Tuple[str, str]:
+    if "AlarmName" not in body:
+        msg = "Received unknown json payload type over AWS SNS"
+        logging.info(msg)
+        logging.info(payload.get("Message"))
+        return msg, msg
+
+    description = body.get("AlarmDescription")
+    subject = payload.get("Subject")
+
+    plain = f"{subject}\n{description}"
+    color = urgency_color("high")
+    formatted = (
+        f"<strong><font color={color}>{subject}</font></strong>\n<p>{description}</p>"
+    )
+    return plain, formatted
+
+
 def parse_sns_event(payload: Any) -> Tuple[str, str]:
     if payload.get("Type") == "SubscriptionConfirmation":
         return handle_subscribe_confirm(payload)
     elif payload.get("Type") == "UnsubscribeConfirmation":
         return handle_subscribe_confirm(payload)
     elif payload.get("Type") == "Notification":
-        return handle_notification(payload)
+        try:
+            body = json.loads(payload.get("Message"))
+            return handle_json_notification(payload, body)
+        except Exception:
+            return handle_notification(payload)
     raise Exception("Unnown SNS payload type")