diff --git a/ops_bot/alertmanager.py b/ops_bot/alertmanager.py
index fb2a175..6015dab 100644
--- a/ops_bot/alertmanager.py
+++ b/ops_bot/alertmanager.py
@@ -1,3 +1,4 @@
+import logging
 from typing import Any, Dict, List, Tuple
 
 from fastapi import Request
@@ -26,12 +27,15 @@ def prometheus_alert_to_markdown(
     """
     messages = []
     ignore_labels = ["grafana_folder"]
+
+    logging.debug(f"alertmanager payload: {alert_data}")
     for alert in alert_data["alerts"]:
         title = (
             alert["annotations"]["description"]
             if hasattr(alert["annotations"], "description")
             else alert["annotations"]["summary"]
         )
+        logging.debug(f"processing alert: '{title}'")
         labels = alert.get("labels", {})
         severity = labels.get("severity", "unknown")
         status = alert.get("status", "unknown-status")
@@ -40,12 +44,19 @@ def prometheus_alert_to_markdown(
         else:
             color = severity_colors.get(severity, COLOR_UNKNOWN)
 
-        generatorURL = alert.get("generatorURL")
         plain = f"{status.upper()}[{severity}]:  {title}"
         header_str = f"{status.upper()}[{severity}]"
-        formatted = f"<strong><font color={color}>{header_str}</font></strong>:  [{title}]({generatorURL})"
+        url = alert.get("generatorURL")
+        if url and url != "":
+            title_linked = f"[{title}]({url})"
+        else:
+            title_linked = title
+        formatted = (
+            f"<strong><font color={color}>{header_str}</font></strong>:  {title_linked}"
+        )
         label_strings = []
         for label_name, label_value in labels.items():
+            logging.debug("got label: ", label_name, label_value)
             if label_name.startswith("__"):
                 continue
             if label_name in ignore_labels: