diff --git a/ops_bot/alertmanager.py b/ops_bot/alertmanager.py
index 3b69da9..f36eebf 100644
--- a/ops_bot/alertmanager.py
+++ b/ops_bot/alertmanager.py
@@ -26,7 +26,7 @@ def prometheus_alert_to_markdown(
     Converts a prometheus alert json to markdown
     """
     messages = []
-    ignore_labels = ["grafana_folder"]
+    ignore_labels = ["grafana_folder", "ref_id", "rulename", "datasource_uid"]
 
     logging.debug(f"alertmanager payload: {alert_data}")
     externalURL = alert_data.get("externalURL")
@@ -47,7 +47,7 @@ def prometheus_alert_to_markdown(
         plain = f"{status.upper()}[{severity}]:  {title}"
         header_str = f"{status.upper()}[{severity}]"
         formatted = (
-            f"<strong><font color={color}>{header_str}</font></strong>:  {title}"
+            f"<strong><font color={color}>{header_str}</font>:  {title}</strong>"
         )
         if summary:
             formatted += f" - {summary}"