diff --git a/src/components/Join.vue b/src/components/Join.vue
index ceed40f..0a9a762 100644
--- a/src/components/Join.vue
+++ b/src/components/Join.vue
@@ -381,6 +381,7 @@ export default {
         .then(
           function (ignoreduser) {
             console.log("Join: joining room");
+            this.$analytics.event("Invitations", "Room Joined");
             this.loadingMessage = this.$t("join.status_joining");
             return this.$matrix.matrixClient.joinRoom(this.roomId);
           }.bind(this)
@@ -422,6 +423,11 @@ export default {
         Math.floor(Math.random() * this.availableAvatars.length)
       ]
     );
+    // mounted() is called more than once, so multiple instances of this event
+    // do not necessarily indicate a user was shown the join page more than once.
+    // To analyze this data, segment users into those who have an "Invitations"
+    // action and set up conversion tracking triggered by Room Joined (once per visit).
+    this.$analytics.event("Invitations", "Join Page Shown");
   },
   destroyed() {
     this.$matrix.off("Room.myMembership", this.onMyMembership);